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Digital Marketing Specialist
Find your best career opportunity and #growITwithus!
Job description
Digital Marketing Specialist will focus on enhancing the company's online presence through SEM/SEO optimization, content creation, executing campaigns on digital marketing platforms for NATEK on group level. The ideal candidate has a solid understanding of SEM/SEO, work experience with Google Ads, and a solid understanding of analytics tools (Google Analytics) to measure and optimize performance. S/he can demonstrate experience with current digital marketing practices across multiple channels and platforms and support fast-growing business while engaging with new creative projects. S/he is comfortable in a high-performing, target-driven environment with strong commitment to quality.The role is at group level and consolidates company’s strategy within all subsidiaries in Bulgaria, Czech Republic, Poland and Slovakia.
#LI-MC2
Your responsibilities
- Execute and optimize SEO and SEM strategies to improve NATEK website search rankings, drive organic traffic, and maximize visibility through paid campaigns
- Create, edit, and manage engaging website content, ensuring timely updates and relevancy.
- Monitor website and campaign performance, identify trends working with CMS systems to ensure user-friendly updates and suggest improvements.
- Plan, execute, and refine Google Ads campaigns to align with business objectives.
- Provide support in implementing best practices for paid search campaigns and integrating them with overall marketing strategies.
- Participating in identifying and assessing new digital marketing tools for IT business
- Support other digital and marketing efforts and projects as required
- Monitoring digital performance and reporting on results
Our requirements
To succeed at this job, you must have:
- MA/MS degree with proven experience in marketing and/or communication
- 4+ years of experience in executing SEM/SEO strategies and Google campaigns
- Working knowledge of Google Analytics and other performance tracking tools.
- Proficiency in content creation and CMS systems.Understanding of digital marketing, website management and familiarity with social media platforms and algorithms
- Experience in managing and increasing conversions in online channels
- Strong written and verbal communication skills in English
- Analytical mindset with attention to detail and a results-driven approach
- Experience with UI/UX design and B2B marketing and interest in IT-related fields will be a plus
- Proficient computer skills, including O365 and other related applications
Benefits
- Internal Mobility Program – enjoy many opportunities for career growth, job rotations, diversity of projects & technologies
- Referral Program – enjoy cooperation with your colleagues and get a bonus
- 5/10 Years NATEK Club – we offer long-term cooperation and celebrate each fifth-year cooperation anniversary with gifts
- NATEK CSR Events & team buildings – enjoy our values: accountability, partnership and expertise and #workITwithus
- Cafeteria
- Medical Healthcare
- Multisport Club Card
- Technical and Personal training
- Language courses
Additionally only for CoW:
- Life insurance
- Bonuses for Personal Events
- Day off for volunteering
Meet NATEK talents
And check our social media:
In NATEK you will have a chance to share your passions with other coworkers: Oksana and Wojtek made some kilometers for our #ActivityForCharity challenge.
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