The latest edition of the ITwiz BEST100 2026 report shows that the Polish IT market is growing strongly and maturing, with continued expansion driven by digital transformation, rising investment in IT services, and demand for technologies that help organisations operate more efficiently and securely. For global and regional enterprises, especially in Banking & Finance, Automotive, Telecommunications, and Retail - this makes Poland an increasingly relevant market for IT outsourcing, managed services, and long-term digital transformation partnerships.
Report points to a deeper shift in how Polish organisations buy and use technology. Companies are no longer investing simply to modernise infrastructure; they expect measurable business value, which is why artificial intelligence, cloud computing, cybersecurity, and data-driven decision-making have become strategic priorities rather than emerging trends.
For enterprises evaluating delivery models, outsourcing partners, or technology investment priorities, these signals matter because they show where demand is moving, how client expectations are changing, and what capabilities will define competitive IT services in a more mature market. This article looks at the current state of the Polish IT market, the growth trends shaping it, the expanding role of IT services and outsourcing, and what these changes mean for building effective, long-term technology partnerships.
This year's edition is particularly meaningful for NATEK. Alongside the market insights, the report recognises the company's strong position in Poland's IT services landscape, including a Top 10 ranking among IT outsourcing providers (#7) and leading positions in the financial (#4) and banking (#10) sectors. These results reflect the growing importance of specialised IT services and long-term technology partnerships in a rapidly evolving market.
A Market That Has Regained Momentum
According to the ITwiz BEST100 2026 report, the Polish IT market reached PLN 94.7 billion in 2025, representing strong year-on-year growth. The increase reflects continued investment across software, hardware and IT services, while confirming Poland's position as one of the fastest-growing technology markets in the region.
Equally important is the improved sentiment across the industry. Compared with the previous year, significantly more technology companies reported favourable market conditions, with the majority expecting the positive trend to continue throughout 2026. Employment data also points to renewed confidence, as more organisations expanded their teams than reduced headcount.
These indicators suggest that the market has entered a new stage of maturity. Businesses appear more willing to invest in strategic initiatives after a period of cautious spending, recognising technology as a critical driver of competitiveness rather than a purely operational necessity.
The report also demonstrates that large technology providers continue to play a significant role in shaping the market, while the overall ecosystem benefits from growing demand across both the public and private sectors. This creates favourable conditions not only for software vendors and cloud providers but also for companies delivering specialised IT expertise and professional services.
The rankings underline NATEK's growing role within this ecosystem. Being recognised among Poland's Top 10 IT outsourcing providers (#7) reflects the increasing demand for specialised expertise in industries where technology has become business-critical.
"From NATEK's perspective, these developments reinforce a trend we have been observing across multiple European markets. Organisations are increasingly looking beyond short-term cost optimisation and focusing instead on building resilient technology capabilities that support long-term business objectives. This shift naturally increases demand for experienced delivery partners capable of providing specialised expertise, flexibility and long-term collaboration."
IT Services and Emerging Technologies Are Taking Centre Stage
While the overall market continues to expand, one message from the report stands out particularly clearly: IT services are becoming one of the primary engines of growth. The report identifies artificial intelligence as the dominant technology trend shaping business priorities, followed closely by cybersecurity, data analytics, cloud computing and automation. Together, these technologies are transforming how organisations develop software, manage infrastructure and deliver digital services.
This evolution extends far beyond technology adoption itself. As AI-powered tools become increasingly embedded within software development and operational processes, organisations require partners who can combine technical expertise with a deep understanding of business environments. The conversation is gradually shifting away from simply implementing new technologies towards ensuring they deliver sustainable business value.
Cloud services continue to represent another significant area of expansion. The report forecasts further dynamic growth across cloud platforms, reflecting organisations' ongoing efforts to improve scalability, resilience and operational efficiency. At the same time, cybersecurity remains firmly established as a strategic investment area as businesses seek to protect increasingly complex digital environments.
For companies like NATEK, this reflects a broader transformation already underway across the European technology market. Clients increasingly seek partners capable of assembling highly specialised teams, supporting innovation initiatives and helping organisations navigate complex technology environments where AI, cloud and cybersecurity are no longer optional capabilities but fundamental components of modern business.
What This Means for the IT Outsourcing Market and the Global Economy
One of the most important conclusions from the ITwiz BEST100 2026 report is that the outsourcing market is evolving alongside the broader IT landscape. While access to skilled professionals remains essential, organisations increasingly expect outsourcing partners to deliver much more than additional capacity.
As digital transformation programmes become more complex, businesses require specialised expertise that can be deployed quickly, integrated seamlessly into existing teams and aligned with long-term business objectives. This is particularly evident in areas such as AI adoption, cloud transformation, cybersecurity and data engineering, where demand for experienced specialists continues to outpace supply.
The report also highlights the growing importance of software development services and IT outsourcing as integral components of Poland's technology ecosystem. Rather than being viewed as isolated services, they have become a strategic solution with delivery features shaped around customer needs and the lifecycle of an existing product. The domestic SME sector in Poland still lags in tech integration, creating sluggish demand for custom software.
This changing environment encourages a shift from transactional supplier relationships towards long-term partnerships based on trust, flexibility and shared responsibility for project outcomes. Customers increasingly value providers that understand their business context, can adapt to changing priorities and consistently deliver high-quality expertise throughout the lifecycle of technology initiatives.
The NATEK Perspective
The trends presented in the ITwiz BEST100 2026 report closely reflect the direction in which the European IT services market is developing.
This direction is also reflected in NATEK's performance in this year's rankings. Strong positions in IT outsourcing and financial services demonstrate how organisations increasingly value partners capable of combining engineering expertise with deep industry knowledge. As technology projects become more complex, sector experience and delivery excellence are becoming as important as technical capability itself.
At NATEK, we believe the role of an IT partner has fundamentally evolved. Today's organisations are navigating increasingly sophisticated technology environments, where artificial intelligence, cloud computing and cybersecurity are no longer separate initiatives but interconnected elements of broader business transformation.
In this context, successful partnerships are built on more than technical capability alone. They require access to specialised expertise, the flexibility to scale delivery teams efficiently and the ability to support clients throughout every stage of their transformation journey.
As organisations continue investing in innovation, the quality of collaboration between businesses and their technology partners will become an increasingly important competitive differentiator. This means combining technical excellence with a strong understanding of business priorities, industry-specific challenges and long-term strategic goals.
The ITwiz report confirms that the Polish technology market is moving confidently in this direction. For NATEK, these findings reinforce our belief that sustainable growth in the IT services sector will be driven not only by technological innovation, but also by trusted partnerships, highly skilled professionals and a commitment to delivering measurable business value.
"The ITwiz BEST100 2026 report confirms that the Polish technology market is entering a new phase of maturity. For NATEK, this year's rankings are particularly encouraging. Being recognised among the country's leading IT outsourcing providers and achieving Top 10 positions in both the financial and banking sectors reflects the trust our clients place in our teams and the long-term partnerships we continue to build across Europe.
Artificial intelligence is undoubtedly reshaping the way software is developed and IT services are delivered. However, technology alone is not enough. Successful digital transformation still depends on experienced people who understand business challenges, can adapt to rapidly changing environments and build trusted relationships with clients.
At NATEK, we see this market evolution as an opportunity to continue supporting organisations with specialised IT expertise and collaborative delivery models that help them achieve their business ambitions. As the industry continues to mature, we believe that long-term partnerships, technical excellence and a people-first approach will remain the foundations of sustainable success."
Looking Ahead to Drive Innovation
The ITwiz BEST100 2026 report shows that Poland's technology sector is entering a new phase of development. Strong market growth, improving business sentiment and continued investment in digital capabilities provide a positive outlook for the years ahead.
At the same time, the report makes it clear that success will increasingly depend on organisations' ability to translate technological innovation into tangible business outcomes. Artificial intelligence, cloud computing, cybersecurity and data-driven decision-making will continue shaping investment priorities, while the expectations placed on IT service providers will continue to rise.
For the IT outsourcing industry, this represents a significant opportunity. Companies that combine specialised expertise with business understanding, delivery excellence and long-term partnership models will be best positioned to support organisations through the next stage of digital transformation.
For NATEK, the conclusions of the ITwiz BEST100 2026 report - and the company's strong rankings across IT outsourcing and financial services - reinforce our commitment to helping clients navigate an increasingly dynamic technology landscape. As the market continues to evolve, we remain focused on delivering specialised expertise, adaptable delivery models and trusted partnerships that create lasting business value.
Explore the Full Report
The insights presented above highlight only selected conclusions from one of the most comprehensive analyses of the Polish technology market. To explore the complete rankings, detailed market data, expert interviews and in-depth sector analyses, we encourage you to read the full ITwiz BEST100 2026 Report.
